Conversational AI Glossary


Jobs-to-be-Done (Jobs to Be Done) is a framework for product marketing and discover that guides the strategy of a product. It frames the role of a product or feature as something that the user is hiring to do a job for them.

A high-level job story A high-level job story.


Intercom on Jobs-to-be-Done | Intercom BooksIntercom on Jobs-to-be-Done | Intercom Books
Drawing together the most valuable lessons that Intercom has learned thus far, this book offers tried and tested advice on how you should be…