Conversational AI Glossary

Jobs-to-be-Done (Jobs to Be Done) is a framework for product marketing and discover that guides the strategy of a product. It frames the role of a product or feature as something that the user is hiring to do a job for them.

A high-level job story.

Resources

Intercom on Jobs-to-be-Done | Intercom Books
Drawing together the most valuable lessons that Intercom has learned thus far, this book offers tried and tested advice on how you should be…www.intercom.com